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Employment Opportunities

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As a key member of the Terry Ortynsky’s Royal Ford team, the Sales Consultant brings to life the Driving Excellence Experience. This position reports to the Sales Manager and is responsible for managing all aspects of the New Car Sales process from the point the customer walks into the dealership to the point of sale and beyond where the Sales Consultant will be passionate about building an ongoing relationship with the customer with the objective to create Brand loyalty.

The Sales Consultant is an expert listener and is a master at executing each process within the Sales cycle. The Sales Consultant is results oriented and has an eagle eye for "the details". They continually work at becoming a Product Knowledge expert and strive to provide each customer with a personalized retail experience.

The Sales Consultant is focused on achieving sales targets and utilizes the tools provided to them to assist them in their mission (such as ongoing training).

As a team player the Sales Consultants strives to develop collaborative relationships throughout the dealership.

Specific Responsibilities

Develop Strong Relationships with Customer and continue to develop the Relationship:

Greet customers in a prompt, friendly and courteous manner.
Listen to customer needs and take action.
Assist customers in understanding the offering and then selecting an appropriate vehicle.
Create a customer base through effective contact methods that make sense for the customer.
Keep detailed records of all interactions with customers.
Handle all customer queries and concerns with a genuine intent to solve their problem.
Make prospecting calls and follow-up with customer within specific time-frames.

Be detailed oriented
Listen to and document customer needs and expectations throughout the sales visit
Follows-up with customers in a way that best for them
Prepare for the delivery of new vehicle. Ensures all details of the delivery are completed
Ensure all documentation/paperwork is completed in an accurate and timely manner
Review and analyze actions regularly to determine how to better utilize time and plan more effectively

Commit to the Ford Brand
Stay up-to-date on the Ford training program
Be able to explain technical features, options and their benefits
Be knowledgeable about new features, specials and updates
Be a champion for delivering excellent service 100% of the time
Actively maintain the cleanliness of personal and team workspaces
Maintain a high level of professional appearance

Develop and maintain full knowledge about the Industry
Keep up to date with products, accessories, prices and key features of major competitors.

Develop and Maintain Full Knowledge About the Industry
· Keep up to date with products, accessories, prices and key features of major competitors.
· Understand and comply with federal, provincial, and local regulations that may affect parts sales.
· Must have completed Transport Canada’s training and certification for “Transportation of Dangerous Goods”.


  • Excellent interpersonal skills with an upbeat and engaging attitude
  • Excellent verbal communication a pleasant demeanor
  • Excellent customer service skills including listening and the ability to impact and influence others
  • Organized and an attention to detail with the ability to document customer needs
  • Flexible and open to change; take on special tasks as needed
  • Ability to manage customer complaints and to solve difficult problems
  • Results Oriented and Accountable
  • Holds a valid driver’s license
  • Able to operate manual and automatic transmissions
  • Basic computer skills

Education & Experience

  • Minimum High School Diploma or Equivalent.
  • College certificate or additional courses would be an asset
  • Adaptable to work weekend shifts as scheduled

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